Technology promises to make work faster and more efficient. We see this in communications, industrial activity, and increasingly in the production of traditional white-collar deliverables. Yet the availability of a technological capability does not necessarily make it appropriate for a particular task.
Consider a food processor. It can grind, chop, and mince ingredients in bulk, but a cook may need a precise, consistent cut that is better achieved through skilled manual knifework. The appropriate intervention depends on the desired result, not simply on what the available technology can accomplish.
The same principle applies to organizational decision-making. A chatbot, for example, may be useful for retrieving or organizing information but poorly suited to replacing experienced, context-specific systems thinking.
Technology should serve the objective, rather than become the objective itself.
Integrating technology for its own sake can introduce unnecessary complexity and make proposed solutions more expensive than the problems they are intended to address. Beyond acquisition costs, organizations must account for the resources, relationships, and continuing obligations associated with development, implementation, integration, and maintenance.
This is especially relevant as organizations face increasing pressure to identify opportunities for artificial intelligence. Beginning with the technology risks producing solutions in search of problems, while overlooking interventions that may be more appropriate, less costly, or easier to sustain.